Identity is like saying brand

"I like to tell people that the name 'digitalfishing' is my online identity.With that identity I'm able to show internet users my past work.

My most concentrated appreciation of the meaning of brand came about whilst working at Siegel Gale. I was a Senior Interactive programmer and they were then the largest branding agency in the World.

Personally I'm really a 'digitalboy' with a great love of gadgets (which i tend to blog about) and tools that make life easier and quicker to manage. I originally bought the digitalfishing domain for a team of new media professionals to work under as a kind of corporate umbrella.

Now digitalfishing is no longer a limited company so it gives me more freedom to test out new technology solutions for companies before putting them live.

The combination of words in digitalfishing was chosen as a incentive and a challenge to myself to work on bigger digital based projects.

I owned over 200 web domains, worked on around 1000 sites, spent millions in development. Digitalfishing is a resting place for me online, like an island in a virtual ocean that i can always swim to.