Technical instinct.
Commercial perspective.
An independent consulting practice informed by more than two decades of technical delivery, entrepreneurship, product design, digital marketing and global agency experience.
Built between technology and business.
DigitalFishing is led by Peter Woodford, whose background combines engineering, digital project delivery, entrepreneurship and creative thinking.
Experience includes technical project management at digital agencies in London and Singapore, stakeholder-facing delivery, Agile methodologies, PRINCE2 and membership of the Association for Project Management.
The original profile also describes a UK Shell Technology Placement Scheme award, industrial design work and involvement in the internet television platform Viewmy.tv.
Understand the whole system.
Business model, user, team, technology and delivery are connected problems. Solutions improve when someone can see those connections.
Engineering
Project leadership
Digital ventures
Future technology
Writing, technology and tomorrow.
Books on AI, society, survival, motivation and the future of work complement the consultancy perspective.