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Reviews / Historical feedback

What clients and collaborators say.

Feedback on digital marketing, advertising, technology projects and working with Peter Woodford.

Photo wall of customer testimonials and collaborators associated with DigitalFishing
Client & collaborator feedback

Testimonials and published feedback.

Comments and feedback from different engagements across digital marketing, website delivery and technical project management.

Photograph of Travis Whitmeyer

Travis Whitmeyer

CEO, NSG

Testimonial

Peter was absolutely incredible at helping us with digital marketing, including Google Ads and Facebook Ads. We got a huge number of potential client leads coming in at a low cost per lead. And he articulated everything in a very detailed and concise way so it was easy to understand. Thank you so much for helping us. Great to get some amazing recommendations from a marketing expert.

Photograph of Dan Ulzhoefer

Dan Ulzhoefer

CEO, UI Centric

Testimonial

Peter’s technical PM experience was invaluable in the programme planning and delivery of multi-platform solutions on emerging technologies, successfully delivering these projects within scope, on time and to budget.

Photograph of Javier Garcia

Javier Garcia

Managing Director, Miura

Testimonial

Peter has a wealth of technical knowledge and is an extremely professional and competent project manager. Peter has a strategic understanding of the delivery of projects and managing the delivery of large scale projects with diverse teams.

Photograph of Fredy D. Oré

Fredy D. Oré

Senior UX designer (historical testimonial)

Testimonial

I have worked directly with Peter a few months back and he has to be the coolest technical project manager around. He is phenomenally responsive to changes and inputs both from client and from a user-centered & user experience perspective.

Photograph of Russell Mccloy

Russell Mccloy

Developer, The Grand Union

Testimonial

Peter is a very organised person and someone who enjoys detailed planning of digital projects so is very well suited to being a Project Manager.

Photograph of Ramesh Nair

Ramesh Nair

Full-stack JavaScript / Node developer, Miura

Testimonial

Peter is detail-oriented project manager who ensures the project execution meets agreed requirements whilst falling within the agreed budget.

Photograph of Omri Ben-Canaan

Omri Ben-Canaan

Co-Founder, Baliprod

Testimonial

Peter has been our Adwords guy for the last 3-4 years on various brands we have. He does magic for us. I am sure he will for you too.

Photograph of Suzanne van den Reek

Suzanne van den Reek

Marketing and Booking Manager, Be Kind Retreats Bali

Testimonial

That's amazing! We have definitely noticed an increase in inquiries and bookings.

Photograph of Rhi Lennon-Smith

Rhi Lennon-Smith

Owner, House of Minimus

Published feedback summary

Described strong sales momentum shortly after marketing support began and said the work helped the start-up considerably.

Photograph of Bill Alexiou-Hucker

Bill Alexiou-Hucker

Partner, olivolio.store

Published feedback summary

Recommended the advertising work to another business contact after experiencing the support firsthand.

Photograph of Randy Bias

Randy Bias

Manager, Fight Club Philippines

Published feedback summary

Reported that advertising performance had reached a new high during the engagement.

Photograph of Thava

Thava

Manager, Graviar / Smartgeez / PassionHome

Published feedback summary

Noted an increase in showroom bookings and credited the campaigns with establishing a stronger marketing foundation.

Photograph of Allama

Allama

Corporate Teams Manager, Sithealthier

Published feedback summary

Recognised improvements in advertising performance and described the contribution to campaign results positively.

Photograph of Henrik Svedsater

Henrik Svedsater

PhD

Published feedback summary

Expressed appreciation for the setup, management and continued support of marketing campaigns.

Photograph of Resana Ristov

Resana Ristov

Owner, Cocochoco

Published feedback summary

Shared enthusiastic thanks for sustained professional assistance.

Photograph of Roger Michel

Roger Michel

Owner, Intanah Group

Published feedback summary

Said the collaboration had been a pleasure and expressed an interest in working together again.

Photograph of Henri De Berail

Henri De Berail

Sales & Marketing Manager, Alpha Partner Bali

Published feedback summary

Recommended the advertising support after positive results and responsive ongoing Google and Meta campaign management.

Photograph of Javier Garcia

Javier Garcia

Managing Director, Miura

Published feedback summary

Praised extensive technical knowledge, strategic thinking and management of complex projects with varied teams.

Photograph of Fredy D. Oré

Fredy D. Oré

Senior UX Designer

Published feedback summary

Highlighted responsiveness to changes, attention to UX considerations and ability to work under tight deadlines.

Photograph of Russell Mccloy

Russell Mccloy

Developer, The Grand Union

Published feedback summary

Described organised planning, clear task communication and attention to technical project deadlines.

Photograph of Ramesh Nair

Ramesh Nair

Full-stack Developer, Miura

Published feedback summary

Praised careful attention to requirements, estimates, budgets and effective collaboration.

Additional marketing context

Examples of the kinds of work described in conversations with clients.

The notes below are based on previous examples, not promises of identical future results.

Property sales campaigns

Helped property companies sell many properties with campaigns that were set up and managed, with examples around USD $500,000 to $1,500,000 per property .

Appliance ecommerce

Helped electronic appliance companies sell many appliances, with examples around USD $100,000 per month from the campaigns set up and managed.

Furniture ecommerce

Helped furniture companies sell many products, with examples around USD $50,000 per month from ecommerce campaigns.

Lead generation

Helped aircon installation companies and other service businesses receive customer leads every day from Google Ads and Facebook Ads campaigns.

Multilingual reach

Worked with many clients across different countries, running ads in English, French, German and other languages for varied products and services.

Analytics-based recommendations

Campaign management often goes hand in hand with suggestions for website content and conversion improvements, informed by analytics and advertising data rather than guesswork alone.

Hands-on, data-led delivery. Digital marketing work is handled personally by Peter Woodford rather than outsourced. Conversion tracking helps connect advertising spend with enquiries and sales, allowing campaigns to be optimised using real results. Insights from campaign and analytics data also inform recommendations for website content and landing pages. Peter has built thousands of websites and has worked in digital agencies in London and Singapore, supporting major organisations as well as start-ups.