Ecommerce Advertising Expert in Australia. Measure what matters.
Advertising for online stores that need product discovery, better conversion tracking and profit-aware decisions. For Australian retailers, service operators, professional firms and growing online businesses.
Product-level economics and customer experience matter as much as campaign settings.
National and state-based campaigns may need different budgets, service-radius assumptions and availability by region.
- Best-selling items and high-margin items get the same budget treatment.
- Product data and landing pages are incomplete or inconsistent.
- Reported revenue does not explain returns, fulfilment or actual contribution.
A measured plan, not a pile of settings.
Good campaign decisions start with the objective, the evidence available and the ability to act on the results.
Audit catalogue and demand
Identify product categories, price points and purchase intent.
Connect creative and feeds
Align advertising claims, product information and store pages.
Evaluate sales economics
Review orders, margin, acquisition costs and repeat customer behaviour.
What this can look like.
An Australian appliance shop selling nationwide may need promotions that respect stock, freight and delivery availability across states.
Evaluate customer outcomes in context.
Conversions should be understood in Australian dollars and tied to genuine orders or qualified enquiries. Compare geography and fulfilment feasibility before changing budgets.
Revenue and contribution per category
Avoid treating all products as economically identical.
Checkout conversion and abandonment
Check store friction outside the ad platform.
Verified purchase events
Confirm that the sales data supports optimisation decisions.
Assess state-level market differences, location settings, lead handling and local delivery areas before making broad spending decisions.
Useful decisions before an engagement.
Should ecommerce campaigns optimise only to ROAS?
ROAS can be useful, but stock, margin, returns and acquisition goals matter. The correct target depends on business economics.
Do you have an office in Australia?
DigitalFishing is an independent professional identity associated with Peter Woodford. These pages describe consulting for businesses serving Australia; they do not claim a local office, corporate registration or guaranteed outcomes.