Marketing Campaign Economics Planner

Explore illustrative campaign costs, lead volume, customer acquisition and break-even assumptions. Runs in your browser; figures are scenarios, not forecasts or recommendations to spend.

Diagram of a marketing campaign from traffic through conversions to measured outcomes

FREE · IN-BROWSER SCENARIO MODELLER

Scenario results

Enter assumptions and select Calculate scenario.

How to interpret it

Questions worth testing.

Traffic assumption

Estimated clicks = spend ÷ average CPC. Auction performance and budget pacing may differ considerably.

Conversion assumption

Estimated customers = clicks × lead rate × sales close rate. Check lead quality rather than only volume.

Contribution assumption

Illustrative gross contribution after media = customer revenue × gross margin − ad spend. It excludes other overheads and taxes.