Google & Facebook Ads Consultant in Australia. Measure what matters.
Plan search and social advertising together without losing clarity on creative, intent or attribution. For Australian retailers, service operators, professional firms and growing online businesses.
Search often captures existing demand while social may help create interest; each channel needs a suitable role.
National and state-based campaigns may need different budgets, service-radius assumptions and availability by region.
- Platform reports double-count the same customer journey.
- Creative appeals to one audience but search captures another.
- Budgets are assigned according to channel fashion instead of evidence.
A measured plan, not a pile of settings.
Good campaign decisions start with the objective, the evidence available and the ability to act on the results.
Clarify channel roles
Decide which customer stages each platform should support.
Align the customer experience
Build consistent offers while adapting ad format and landing-page intent.
Evaluate together
Review conversion quality, overlap and the limits of attribution.
What this can look like.
An Australian consumer-services business may use Facebook creative to explain a new offer, while Google Search captures high-intent enquiries. The website and conversion definitions should join the journey.
Evaluate customer outcomes in context.
Conversions should be understood in Australian dollars and tied to genuine orders or qualified enquiries. Compare geography and fulfilment feasibility before changing budgets.
Qualified outcomes by source
Use consistent definitions where possible.
Cross-channel funnel progress
Look at useful customer steps rather than last-click claims only.
Budget-adjustment evidence
Scale or reduce spending only with relevant performance context.
Assess state-level market differences, location settings, lead handling and local delivery areas before making broad spending decisions.
Useful decisions before an engagement.
Should Google Ads and Facebook Ads be managed independently?
They need distinct settings, creative and intent strategies but should share commercial goals and an honest approach to measurement.
Do you have an office in Australia?
DigitalFishing is an independent professional identity associated with Peter Woodford. These pages describe consulting for businesses serving Australia; they do not claim a local office, corporate registration or guaranteed outcomes.